In 1990 Gruppo Editoriale Giunti is born, an umbrella group that encompasses the publishing companies and various publishing trademarks acquired up to this point. In 1991 an abandoned industrial fabric complex in Prato, “il Fabbricone,” is acquired and transformed into a modern full-cycle graphic design company: photolithography, flat and roto-offset printing, binding, and a logistics center. The new company, under the leadership of Martino Montanarini, takes the name of Giunti Industrie Grafiche. In this period the company’s diversification intensifies further: in multimedia with the establishment of Giunti Multimedia; in radio with the acquisition of Radio Montebeni; and in distribution with the creation ofEuropean Book Service and the acquisition of Orlandini S.r.l. (a company specialized in large-scale retail distribution bookselling).
Also in 1991, the Group acquires a small Verona-based publishing company specialized in handbooks, Demetra S.r.l., destined to become one of Italian publishing’s surprise success stories: from its roughly 300 million lire in 1991, within ten years its revenue grows to surpass 100 billion. Born as a publishing company, after assuming the leadership of the handbooks sector Demetra begins opening bookstores all over Italy, surpassing 100 points of sale in only a few years.
Growth in the multimedia sector is quite strong: the Group acquires Genoa-based Interactive Labs, specializing in multimedia professional training, and creates The Brain Farm S.r.l. in the Internet sector, Virtual Dreams in the gaming sector, and Giunti Ricerca, specializing in European Community research projects. Art On Line S.p.A. is founded in 1995, proprietor of the portal www.artonline.it, specializing in art and still a leader in the sector today. Heading a temporary business association, in 1996 Giunti wins the contract to manage the service sector of the Florence’s state museum network (Uffizi, Accademia, Bargello, Medici Chapels, Boboli Gardens, Pitti Palace, Archaeological Museum, and Opificio delle Pietre Dure).